Google Local Listings: atraer tráfico de manera fácil
Empezamos partiendo del análisi de un sitio web focalizado en un mercado local. Estudiamos pues una captura de pantalla de las estadísticas que nos ofrece Google Local:
Si nos fijamos en las estadísticas vemos cómo este sitio web se mostró 3.544 veces durante el mes de octubre. De estas impresiones se obtuvieron 72 clicks (18 para obtener más información y 54 clicks que llevaban directamente al sitio web).
Con estas cifras podríamos decir muy fácilmente “estos números són muy pobres“. Pero si os digo que de estos 54 clicks, 49 de ellos hicieron una compra? Estamos hablando pues de una rátio de conversión del 91%.
Ahora vemos estos números de otra manera no?
Lo mejor de todo esto es lo relativamente fácil que es montar un sitio web en Google Local Listing, y una vez ya está hecho, estás dentro. No necesitas de backlinks ni promociones. Está todo hecho.
Todo esto está muy bien para hacer negocios de manera local, pero como internet marketer me interesa cómo explotar este recurso para dominar un mercado a nivel estatal o global.
No importa si vendemos productos, informaciones, o hacemos promociones de ofertas CPA. Esta técnica puede usarse para lanzar un sitio web directo a las primeras posiciones del ranking de Google por… casi nada…
Antes de nada un serio aviso. Utilizando esta técnica podemos romper los Términos de Servicio de Google. Asegúrate pues, si quieres aplicar esta técnica, que no te desesperarás si “pierdes” un dominio.
De todas formas te tranquilizará saber que he estado haciendo esto hace ya algún tiempo y no he sufrido ningún percance. Bueno, sólo uno, ver incrementar el tráfico de mis sitios web de manera notória.
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